---
title: About Anu Bulusu
description: Anu Bulusu has worked for 20 years across corporate leadership, entrepreneurship and business transformation. Author of Sticking On, Purpose Has A Pattern and Accumulate.
image: https://anubulusu.com/hubfs/og.jpg
---
[Skip to content](https://anubulusu.com/about#main)
**Accumulate is out now.** [See the book](https://anubulusu.com/books/accumulate)
- [Books](https://anubulusu.com/books)
- [Writing](https://anubulusu.com/writing)
- [Podcast](https://anubulusu.com/podcast)
- [Speaking](https://anubulusu.com/speaking)
- [About](https://anubulusu.com/about)
- [Everything](https://anubulusu.com/everything)
[Get the weekly](https://anubulusu.com/writing#signup-weekly)
×
## The weekly.
Written by me. No round-ups, no links, no course at the end of it.
Email address Leave this empty
Get the weekly
Written by me. Unsubscribe in one click.
# I didn't follow the blueprint. I built my own and left the door open behind me.
Staying power for mid-career professionals
## But first, I had to build that door for myself.
Growing up in a middle-class household in the City of Pearls, my early years were spent unpacking the “why not” in a world where “yes” wasn’t always a given. Books, discipline, and education shaped my twenties, but ambition always ran deeper than grades or titles.
I earned an engineering degree, but learning never stopped there. I’ve always been more interested in growth than credentials. This made me come to America chasing the same dream many do: possibility, progress, and a shot at more. Working in companies like HP, Microsoft, and Deloitte, I grew from contributor to leader. With INRY, I went from employee to entrepreneur. But growth never came in straight lines or tidy chapters. It came from showing up, especially when it was hardest.
Challenges train you in ways success never can. My real preparation for becoming a founder happened in rooms where I led global teams, scaled business units, and pushed for women’s advancement long before it was trendy. I was trained to think analytically. I became strategic by doing the work, trusting my gut, and earning every insight.
I co-founded INRY, one of the fastest-growing Inc. 500 tech services firms in the U.S., and led it to a successful exit in 2024. Since then, I’ve bootstrapped L5.ai into a multi-million-dollar firm. At this point, building from scratch feels like second nature.
But none of it is effortless.
From a little girl in the heart of Hyderabad to a mother of two and founder of L5.ai, I’ve felt the pressure. The doubts. The trade-offs. The perceptions. The guilt. It’s all real.
The good part is, there’s now a way through it. I’ve started writing about what I’ve learned. Not buried in dense advice or glossy mantras, but in small moments of “Oh, that’s a better way to look at this.”
My first book, Sticking On, is a framework for women navigating careers without losing themselves. My second, Purpose Has A Pattern, challenges the “follow your passion” myth and offers a formula for building purpose over time.
Neither was crafted in a lab. Both were built in the trenches. Tested. Refined. And now, ready for you.
This isn’t about leaning harder, working longer, or trying to be nicer. It’s about sticking on, unapologetically, while staying 100 percent you.
[Press kit and bios](https://anubulusu.com/press)[Get in touch](https://anubulusu.com/contact)
## Background
20 years
Across corporate leadership and building companies
Deloitte, Microsoft, HP
Leadership roles in large companies
INRY
Co-founder, with an exit in 2024
L5.ai
Founder
Three books
Sticking On, Purpose Has A Pattern and Accumulate
## What I think a career is actually made of.
The argument, in five parts
1. ### Internal
How you think, learn and decide under pressure.
2. ### Contextual
How well you understand the specific game you are playing.
3. ### Credibility
What people can reliably trust you to deliver.
4. ### Influence
Who brings your name into the room when you are not there.
5. ### Financial
Money, runway and the ability to say no.
## The things people ask first.
Questions
### Who is Anu Bulusu?
For 20 years, I have worked across corporate leadership, entrepreneurship and business transformation. I wrote Sticking On, Purpose Has A Pattern and Accumulate, and I am the founder of L5. Two more books are in progress.
### Who do you write for?
I write for the middle of a career. The part after you have proved yourself and before anyone calls you senior, when the advice runs out and the work gets harder to explain.
### You have three books out. What is each one arguing?
Sticking On is a radically honest guide to navigating career growth as a woman, without the gloss, the guilt or the pressure to play by someone else's rules.
Purpose Has A Pattern argues that success is not a miracle. It repeats, it has a shape, and the shape can be learned by anyone willing to read their own record honestly.
Accumulate argues that a career is a portfolio of five capitals, and that if the only capital you are building is financial, the asset you are wasting is time.
### What is the weekly?
Pieces written by me, sent by email when they are published. No round-ups, no links, no course at the end of it. You can leave in one click.
### Do you speak at events?
Yes. Keynotes, working sessions, panels and conversations. The speaking page has the formats.
### Where are you based?
Between Eden Prairie, Minnesota and Hyderabad, India, where I grew up.
## Read the chapter people keep quoting back to me.
The weekly
*Sari, Sanskar and Strategy* is the most quoted thing I have written, and the only way to reach it right now is to buy the paperback. Leave an address and I will send it to you today.
After that, new pieces by email as I write them.
Email address Leave this empty
Send me the chapter
Written by me. Unsubscribe in one click.
- **20** years across leadership and building companies
- **3** books out, two more coming
I wrote Sticking On, Purpose Has A Pattern and Accumulate. I am also the founder of L5.
[connect@anubulusu.com](mailto:connect@anubulusu.com)
## Read
- [Books](https://anubulusu.com/books)
- [The weekly](https://anubulusu.com/writing)
- [Podcast](https://anubulusu.com/podcast)
- [Everything](https://anubulusu.com/everything)
## Work together
- [Sessions and workshops](https://anubulusu.com/speaking)
- [Speaking enquiries](https://anubulusu.com/speaking#enquire)
- [Press kit](https://anubulusu.com/press)
- [Contact](https://anubulusu.com/contact)
## Elsewhere
- [LinkedIn](https://www.linkedin.com/in/anubulusu)
- [YouTube](https://www.youtube.com/@authoranubulusu)
- [Instagram](https://www.instagram.com/authoranubulusu)
© 2026 Anu Bulusu. Eden Prairie and Hyderabad.
- [Privacy policy](https://anubulusu.com/privacy-policy)
- [Terms of use](https://anubulusu.com/terms-of-use)
```json
{
"@context" : "https://schema.org",
"@id" : "https://anubulusu.com/#person",
"@type" : "Person",
"affiliation" : [ {
"@id" : "https://anubulusu.com/#org-inry"
}, {
"@id" : "https://anubulusu.com/#org-l5"
} ],
"description" : "Anu Bulusu is the author of Sticking On, Purpose Has A Pattern and Accumulate, and a co-founder of INRY and the founder of L5. She lives between Eden Prairie, Minnesota and Hyderabad, India.",
"image" : "https://51937480.fs1.hubspotusercontent-na2.net/hubfs/51937480/anu.jpg",
"jobTitle" : "Author",
"mainEntityOfPage" : {
"@id" : "https://anubulusu.com/about#webpage"
},
"name" : "Anu Bulusu",
"sameAs" : [ "https://www.linkedin.com/in/anubulusu", "https://www.youtube.com/@authoranubulusu", "https://www.instagram.com/authoranubulusu", "https://www.amazon.com/Anu-Bulusu/e/B0FLDLDDKW", "https://www.goodreads.com/author/show/58187911.Anu_Bulusu", "https://www.crunchbase.com/person/anu-bulusu-e09b" ],
"url" : "https://anubulusu.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://anubulusu.com/#org-inry",
"@type" : "Organization",
"founder" : {
"@id" : "https://anubulusu.com/#person"
},
"name" : "INRY",
"url" : "https://www.inry.com"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://anubulusu.com/#org-l5",
"@type" : "Organization",
"founder" : {
"@id" : "https://anubulusu.com/#person"
},
"name" : "L5",
"url" : "https://l5.ai"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://anubulusu.com/#website",
"@type" : "WebSite",
"author" : {
"@id" : "https://anubulusu.com/#person"
},
"inLanguage" : "en",
"name" : "Anu Bulusu",
"publisher" : {
"@id" : "https://anubulusu.com/#person"
},
"url" : "https://anubulusu.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://anubulusu.com/about#breadcrumb",
"@type" : "BreadcrumbList",
"itemListElement" : [ {
"@type" : "ListItem",
"item" : "https://anubulusu.com/",
"name" : "Home",
"position" : 1
}, {
"@type" : "ListItem",
"item" : "https://anubulusu.com/about",
"name" : "About",
"position" : 2
} ]
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://anubulusu.com/about#webpage",
"@type" : "ProfilePage",
"breadcrumb" : {
"@id" : "https://anubulusu.com/about#breadcrumb"
},
"dateModified" : "2026-10-26T10:35:49Z",
"datePublished" : "2026-10-04T11:00:07Z",
"description" : "Anu Bulusu has worked for 20 years across corporate leadership, entrepreneurship and business transformation. Author of Sticking On, Purpose Has A Pattern and Accumulate.",
"inLanguage" : "en",
"isPartOf" : {
"@id" : "https://anubulusu.com/#website"
},
"mainEntity" : {
"@id" : "https://anubulusu.com/#person"
},
"name" : "About Anu Bulusu",
"primaryImageOfPage" : {
"@type" : "ImageObject",
"height" : 630,
"url" : "https://51937480.fs1.hubspotusercontent-na2.net/hubfs/51937480/og.jpg",
"width" : 1200
},
"url" : "https://anubulusu.com/about"
}
```